Social Media Optimization

social media optimization

What is Social media optimization SMO ?

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.

Remember that:

  • Your reputation starts with ensuring you are either an expert or you act as an expert curator. This means undertaking thorough research and producing original content or curating quality content. This will make you a respected and qualified source.

  • You need to actively engage with your audience. This can include commenting, mentions, shares, likes, and plus ones. You need to target the networks with which to interact and make it easy for people to interact.

  • There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. 

  • Leadership is about high quality research, thinking and original content production. As a leader you can also create value for your audience through content curation. This means adding value to content by providing a summary, adding context or a perspective to the content you are sharing.

  • You also need to build high quality networks, quality potentially matters more than quantity.

  • It is important you focus on the right platforms and communities.

  • Optimization - improve technical aspects to increase optimization